Dawn Encore is a brand new label founder by me, singer-songwriter, Josephine Oniyama in September 2025.

After many years of touring and recording, and faced with diminishing ways for artists to fulfil their creative impulses, and at the same time, grow sustainable and profitable careers, I had a choice to make: give up, or take control.

So this is me, taking control. Dawn Encore is not only a record label, it is a mechanism to build strong creative and industry connections, produce bold new music and formulate a model that, in the face of AI music and unprofitable streaming models, an artist might be able to make music both organically and profitably.

Primarily, Dawn Encore will be releasing my own, self-produced music here, but I don't want this to be all about me. I am my own guinea pig. Eventually, I want Dawn Encore to be a platform for other artists to find a route through an industry that seems to have left the musicians behind.

And, of course, with all that being said, Dawn Encore is first and foremost about the music. And our mission statement is to tell the best stories that songs can tell. Produced and performed with all the drama, passion and theatrically that the soundtrack of your life deserves.

I hope you can join us on the journey.

Josephine